In the depths of frustration, month after month, he questioned the sustainability of his career as a driver. Crunching the numbers on miles driven and earnings, the reality hit hard – a struggle to cover basic expenses, let alone turn a profit. It was a shared sentiment among many in the industry.

Working for the wrong carrier was a shared experience, echoing the challenges faced by drivers like him. It was in those moments of adversity that the idea of a different kind of trucking company took root. One that understood the struggles firsthand, committed to rewriting the narrative, and prioritizing the well-being and success of every driver.